Orange County POS | Orange County Point of Sale

It has become ever more important in recent times for small business retailers to use point of sale advertising to try and attract passers-by towards their target in-store promotions. The surge in popularity of the internet has led an increasing number of consumer to contribute towards record online spending – in the last seasonal period, and for every seasonal period since record keeping began, the internet has witnessed a steady growth in the number of consumers choosing the convenience of online retail options at the expense of small business retail outlets. This has invariably led to small businesses adapting their strategies to compete against goliath online retail outlets such as Amazon, which has managed to corner a number of retail markets including electronics and books and has done so at the expense of many smaller businesses.

One of the most popular options for small business owners to try and drag extra consumers into their stores is point of sale advertising. In order for a modern, brick and mortar retail store to survive, it’s necessary to entice consumers into the store and draw their eye towards the main promotions of the day – failing to do this may result in missed opportunities and as any retail shop owner can testify to, split decision transactions are all important to hitting retail targets.

The main point of sale promotion items used by small business owners include pavement signs, a-board, posters and other options designed to draw attention to their promotions. When used correctly, pavement signs can result in a high level of footfall into your store and the typical placement for point of sale signs is typically at the checkout or sales area, or even at the point of store entry where potential customers are still deciding whether or not they wish to spend some of their leisure time browsing your main products.

While many consumers are purchasing products online, point of sale advertising is still a significantly crucial component in any advertising strategy if a small business owner wants to attract attention to top selling products and drive more consumers into their storefront and, ultimately, towards purchasing more products.