Orange County restaurants and retail stores must do everything possible to drive traffic into their stores.  One features that commonly exists in the POS systems is an integrated gift card management feature.  This article explores a number of reasons why every retail store and restaurant in Orange County should utilize this feature.

First, there is simply no better form of advertising than a recommendation from a friend.  If a store’s existing client gives a gift card to a friend, that client is doing amazing referral advertising for the business.  The client is saying to their friend, “I like this store and I am so sure that you’ll like it that I’m giving you some money to spend there”.   Who wouldn’t want their clients saying this to their friends?

Secondly, gift cards have a “money multiplier effect”.  Over 60% of people who redeem a gift card in Orange County will spend more than the face value of the card.   Retail stores will find that It is easier to upsell.  Restaurants will seat an extra person or sell the desert & coffee.  Hopefully your POS has the ability to show the avg ticket size – - run the report and you’ll be amazed at the difference.

Lastly, using a gift card program that is integrated into your POS will allow Orange County restaurants or retail stores to have better cash flow.  What store wouldn’t want several thousand dollars of cash in the bank each-and-every day of the year?  It’s like receiving payment before the goods and services are delivered. 

Some Point of Sale systems require that you utilize a 3rd party provider to process gift cards.  Other Point of Sale systems have are fully capable of issuing, redeeming, and tracking gift cards without the use of a 3rd party.  In the case of the latter, the only cost associated with using the feature is the cost of the cards (about $65 each).

Rapid POS provides POS systems in Orange County.  They serve the entire county including Irvine, Santa Ana, Anaheim, Huntington Beach, Laguna, and all other communities.  You may visit them at www.rapidpos.com to learn more or call them at 949-419-6828. 

Other communities served by Rapid POS in Orange County include:

Aliso Viejo Anaheim Anaheim Hills Atwood
Balboa Island  Brea  Brea-Olinda Buena Park
Capistrano Beach  Corona del Mar Costa Mesa Coto de Caza
Cypress Dana Point  Dove Canyon  East Anaheim
East Lake El Toro Foothill Ranch  Fountain Valley
Fullerton Garden Grove Huntington Beach Huntington Harbour
Irvine Kite Hill La Habra  La Palma
Ladera Ranch Laguna Laguna Beach Laguna Canyon
Laguna Hills Laguna Niguel Laguna Woods Lake Forest
Leisure World  Lido Isle Los Alamitos Mission Viejo
Monarch Beach Nelie Gail Ranch Newport Beach  Newport Coast
Northwood Olive Orange Placentia
Platinum Triangle Portola Hills Quail Hill Rancho Santa Margarita
San Clemente San Joaquin Hills  San Juan Capistrano Santa Ana
Santiago Hills Seal Beach South Laguna Stanton
Talega Three Arch Bay Turtle Rock Tustin
Tustin Ranch  University Hills Villa Park Westminster
Woodbridge Yorba Linda    

Rapid POS as POS software that has all the latest features that Orange County retail stores and restaurant require, including an integrated gift card capability.  Call them today to discuss your particular needs – their sales & technical support is the best available in Orange County.  949-419-6828.

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